LOOPER : Unused Poster Concepts by Dang Nguyen
Wow. Even though the official poster art for Looper wasn’t bad (unlike Don Jon), this shows once again that the various concepts are so much more imaginative and original than the mostly bland and generic results the distributor settles on.
As Steven Soderbergh said:
"and if you’ve ever wondered why every poster and every trailer and every TV spot looks exactly the same, it’s because of testing. It’s because anything interesting scores poorly and gets kicked out.
I’ve tried to argue that the methodology of this testing doesn’t work, because if you take a poster, or a trailer and you show it to somebody in isolation, that’s not really an accurate reflection of whether it’s working because we don’t see them in isolation—we see them in groups. We see a trailer in the middle of five other trailers, we see a poster in the middle of eight other posters, and I’ve tried to argue that maybe the thing that’s making it distinctive and score poorly actually would stick out if you presented it to these people the way the real world presents it. And I’ve never won that argument.”